“A photographer is only as good as the equipment he uses, and a good lens is essential to taking good pictures! Do any of our facebook fans use any of the NIKKOR lenses? Which is your favorite and what types of situations do you use it for?”
Someone has posted this statement up on the official Nikon Facebook page. The response to the message has been instant and huge across social networks and blogs. The the vast majority of photographers are annoyed at Nikon for having made such foolish error.
Whether you agree or disagree, think it’s important or irrelevant, think it’s funny or stupid, posting this line on the Nikon facebook page has an effect. That effect is hundreds of negative comments and negative articles on various websites. Nikon just spent millions on marketing for their new mirrorless to create a feeling about their brand, the negativity across the net caused by these comments are not going to help brand Nikon they are damaging it.-
The most important thing now is for Nikon to acknowledge the error in the message and repair some of the damage already done. A simple apology message, without going into too much detail should do the job.What should be realised by this ‘slip’ is how vital it is to keep all your social messages in line with your overall marketing message.
A single message, from a single individual can have a big and unexpected impact. The global reach of social media has obvious benefits but also definite pitfalls.[divider_padding]