This offer can be very good, depending on the gear you already own. A slightly naughty tip is that you can always buy an old (and very used) Hasselblad back from Ebay and use that as your trade in.
This is from their press release -
For substantial savings
on new Hasselblad camera’s and Digital Backs,
simply trade in your old gear.
For the first time,
you can even trade in from a
CF-22 or CFV-39 to a CFV-50.
Our trade-in program applies to both Hasselblad equipment and other selected medium format digital backs.
Now you can go as far as your dreams will take you, at a price you can afford.
Click here for Trade-in Prices pdf.
Promotion ends 18 September 2012.
For more information: